New at The Zoo! North Carolina Zoo's Asian Animal Expansion
Social Media Promo (Concept)
(Instagram Story Mockup) Designed by Freepik - http://www.freepik.com
This project concept was created to bring new attention back to the North Carolina Zoo's Asia Expansion, set for unveiling in 2026. My client needed new materials to reinvigorate interest in this new portion of the zoo, as many of their usual audience have lost interest due to delays from the pandemic. For these ads, I wanted them to match the aesthetic of the zoo's designs found in the on-site decor and architecture. Most of their existing social media consists of unedited photos and videos of their animal exhibits, so I wanted my designs to blend in enough to maintain cohesion, while still standing out. I emphasized the animals that the zoo is promoting the strongest from this new expansion and based my marketing around them. I chose stock photography that best captured these subjects as the primary visual focus and supported it with fun typographic elements. These ads were aimed to match the zoo's physical signs and designs, so this led most of my color and type choices, as well as the illustration style used for my non-photographic designs.
